In the year of 2010, Toyota remains become a favorite vehicle, especially for the Indonesian people. With its famous slogan Mobil keluarga Ideal Terbaik Indonesia, Toyota continues to improve their technologies that are used to each type of their vehicle.
Some awards and predicate also successfully achieved by Toyota. The first is as Autocar’s reader favorite car in the event of Autocar Reader’s Choice Award (ARCA) 2010, and the Special Award Green Living Achievment. The first award is given to small Sport Utility Vehicle (SUV) Toyota Rush and Premium Multi Purpose Vehicle Toyota Alphard, and also Toyota Camry sedan.
While the second award given to Toyota's commitment and consistency in applying the environmentally friendly technology. Toyota Rush get 70.57 percent of the Autocar readers vote.
In addition, Toyota also received several predicates in Automotive Award 2010.
OTOMOTIF AWARD 2010
Best Small Sedan: Toyota New Vios
Best Full Sedan: Toyota Camry
Best Mini MPV: Toyota Avanza
Best Mid MPV: Toyota Kijang Innova
Best MPV Diesel: Toyota Kijang Innova
SPESIAL AWARD
Best Budget Double Cab: Toyota Hi-Lux
Eco Friendly Car: New Toyota Prius
Not only that. In the Best Car for the Money Awards, Toyota also managed to win a quarter of the 27 award categories. The awards are based on U.S. News' automotive rankings and estimated five-year cost of ownership from IntelliChoice. Combining the rankings with real-world costs helps to identify cars that are loved by of the majority of car reviewers and that provide good long-term value.
