Defeat McDonald, Taco Bell California . What is the reason?
Apparently, Taco Bell had sold 100 million Doritos Tacos Locos in a very short time, in just 10 weeks. This food is also recorded as the most successful product over the past 50 years of Taco Bell founding.
This Taco Bell product able to directly compete with McDonald's sales, the competitor who is a major fast food outlets are even need 18 years to sell 100 million products.
Doritos Tacos Locos that is made of Nacho Cheese Doritos Chips is filled with meat, lettuce, diced tomatoes, cheddar cheese, and sour cream for its topping.
Obviously, this fantastic sales makes Taco Bell name become better, as we know previously Taco Bell is reported many negative. "Brand of Taco Bell back to its heyday, we have done our best, that is the prime innovation, "said Brian Niccol, Chief Marketing and Innovation Officer of Taco Bell.
